Bigfish Publications

Welcome to Bigfish!

Helping clients identify and isolate the 'Bigfish'

Welcome to Bigfish Publications, the industry leader in trade magazines for business owners in the luxury leisure market. In the 13 years since its inception, Bigfish has expanded to comprise a stable of four magazines: SpaRetailer, Spasearch, Poolsearch and PoolPro. In 2006, Bigfish launched TradeCertified, the only independent endorsement program in the pool and spa industry.

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  SpaRetailer Media Kit

  SpaRetailer is the only TRADE publication that is dedicated 100 percent to the editorial needs of the hot tub industry....

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  PoolPro Media Kit

  PoolPro is written exclusively for owners and chief executives running swimming pool service, construction and retail operations....

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  Spasearch Media Kit

  Spasearch is dedicated to addressing the needs, concerns and consumer desires regarding the home hot tub industry....

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  TradeCertified Media Kit

  To recommend top tier manufacturers and suppliers doing business based on independent, third-party evaluations and feedback....

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  Poolsearch Media Kit

  Poolsearch is the premier consumer buyer’s guide for swimming pool and backyard lifestyle enthusiasts....

Bigfish Corporate Office
14300 North Northsight Blvd.
Suite 118
Scottsdale, Arizona 85260
United States of America

TEL:480.367.9444
FAX:480.367.1110

Subscriptions

SpaRetailer

We know you’re a busy spa and pool industry professional. And you know you’re going to continue to need the crucial management and spa provided by SpaRetailer month in and month out. So why not take care of business today and save!

Subscribe by telephone480.588.3830. 8am-5pm, PST
Subscribe by Mail: Click Here to Download Subscription Form
Subscribe by Internet: Visit SpaRetailer.com

Advertising Inquiries

RETURN ON INVESTMENT

Bigfish Publications is committed to its advertisers by providing tangible sales opportunities so that they may receive a measurable return on their investment.

Our niche publications connect advertisers to qualified prospects via the most accountable advertising program in the industry.

John Clemens
Director, Business Development

Direct:480.367.9444, x100
Mobile:480.206-1594
FAX:480.367.1110

Click here to download our media kits

Got Industry News?

SUBMIT YOUR PRESS RELEASE

Do you have a story or industry news you think would be relevant to our readers? Please submit all press releases and story ideas to our editorial department. Remember to include contact information including telephone number and email address for follow-up.

Submit press releases to: editorial@bigfishpublications.com.

Bigfish Freelance Guidelines

FREELANCE JOURNALISTS

Interested in contributing to one of more of our publications? Bigfish is always looking for talented writers with an aptitude for the voice and audience of trade magazines.

For consideration, please email three published articles to: editorial@bigfishpublications.com.

PHOTO JOURNALISTS

We are always looking for professional photographers to help us bring our features and departments to life. Click here for a typical shoot layout.

For consideration, please email your portfolio link to: editorial@bigfishpublications.com.

Bigfish Privacy Policy

Your Privacy is Important to Us.

Bigfish Publications has a strong commitment to providing excellent service to all of our customers, including respecting your concerns about privacy. We have not configured this website to collect any personally identifiable information from your computer when browsing this site. This means that, unless you voluntarily provide us with personal information, we will not know your name, your e-mail address, or any other information identifiable to you.

Opt-Out/Remove

If you tell us that your personal information such as your name, mailing address, telephone, and email should not be used as a basis for further contact, please contact our customer service department at 480-367-9444 during normal business hours to make such a request. Once notified, we will respect your request and promptly remove your name within 7 days from receiving additional literature or e-mail from Bigfish Publications.

bigfishpublications.com

Bigfish Management Team

Bigfish Publications has a diverse and unique team of media professionals dedicated to our clients’ success. Highlighted below are brief bios of our organization's management team.

David T. Wood, Publisher & CEO

Megan Kendrick, Editorial Director

Jana Berrelleza,
Art Director

John Clemens, Director, Business Development

Sarah Protzman Howlett, Associate Editor

Bigfish Management Team

David T. Wood, Publisher and CEO

David founded Bigfish Publications in 1999. In the past 13 years, he has launched four magazines, SpaRetailer, Spasearch, Poolsearch and PoolPro. In addition, in 2006 he created TradeCertified, the only independent endorsement program in the pool and spa industry.

David is an entrepreneur, a creative visionary adept at developing niche media products for clients designed to capitalize on market opportunities and industry trends. Prior to founding Bigfish Publications, for eight years David was a partner with Sonora Business Systems, a Tucson, Ariz.–based technology consulting firm. David began his career at Calvin Klein in New York City.

In 1987, David earned his B.S. in marketing from the University of Arizona.

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Bigfish Management Team

John Clemens, Director, Business Development

An accomplished advertising sales professional with 30 years’ experience in advertising sales for consumer and trade publications, John came to Bigfish in 2004 and in late 2007 assisted in the launch of SpaRetailer.

The magazine continues to grow despite difficult market conditions. By the end of 2010, SpaRetailer led the hot tub advertising category with greater than 75 percent of the marketshare of spa manufacturers.

John earned a B.A. in marketing from the University of Colorado — Boulder in 1980.

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Bigfish Management Team

Jana Berrelleza, Art Director

Since joining the design department at Bigfish Publications in 2006, Jana has been the lead designer on more than 40 issues of Bigfish magazines; she has also produced multiple collateral and promotional pieces for the company.

Prior to Bigfish, Jana interned for Arizona Highways magazine. In her final year at Arizona State University, Jana was president of her senior graphic design class, where she led her peers in presenting one of the most successful senior design shows in the program's history.

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Bigfish Management Team

Sarah Protzman Howlett, Associate Editor

Sarah began freelance writing for Bigfish Publications in 2008 while living in New York City. Since joining as associate editor in 2010, Sarah has written several well-received features and departments for SpaRetailer, as well as performed the copy editing duties for all four Bigfish publications.

Prior to her work with Bigfish, Sarah was a freelance magazine writer, and full-time copy editor at WWD in Manhattan. Her work has appeared in Prevention and Denver’s 5280 Magazine, among many others.

Sarah is a 2004 graduate of the Missouri School of Journalism in Columbia, Mo.

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Bigfish Management Team

Megan Kendrick, Editorial Director

Megan came to Bigfish Publications in 2007 after completing a Master’s degree at Northwestern University’s Medill School of Journalism, with an emphasis in magazine publishing.

While working towards her degree, she wrote for various Chicago newspapers including the Defender and Northwest Indiana Times, as well as trade magazine Pit & Quarry.

Megan graduated magna cum laude from Grand Canyon University I Phoenix with a B.A. in English literature.

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